Your Sound.
Our Strategy.
A next-generation music agency built for a borderless world. MENA-rooted, globally networked. We champion bold talent, build disruptive campaigns, and engineer live experiences that land.
Less noise. More signal. That's the whole pitch.
Six ways we move an artist forward.
From the first identity build to the campaign, the catalogue, and the room full of people. Pick the pieces you need, or hand us the whole picture.
Artist Management
Advisory to embedded — we sit at the level your career needs and represent you across MENA and beyond.
Artist Development
90-day intensives, identity builds, A&R direction and coaching. The work that happens before the spotlight.
Marketing & Releases
Single, EP and album campaigns end to end — content, paid, PR and partnerships that put the music in the right rooms.
TikTok & Creator Vertical
Official TikTok Partner Agency for MENA. A revenue-share program for music creators on Live.
Consulting & Advisory
Strategy days, sprints, retainers and audits — a sharp outside read and a clear next move.
Custom & Bespoke
Label launches, festivals, cultural projects and family-office mandates. When the brief doesn't fit a tier.
TikTok Live. From a music agency.
Same DNA. New stage.
We've signed on as an official TikTok partner agency — and opened a division built for one thing: MENA music creators going Live. Not gaming. Not beauty. Music. DJs, vocalists, producers, performers.
A music agency, now in Live
Years consulting, developing, managing and marketing music talent across MENA — now with an official seat at the TikTok partner table, focused on creators making music.
Live coaching + craft direction
Hands-on coaching and direct feedback on the things that move the needle: video, audio, aesthetics and content choices. The structure of a real agency, on the platform where music's loudest stage just opened.
Earn the upside
Top performers unlock 1-on-1 consulting with our founder, collaborations and brand opportunities — by invitation. The upside is real. So is the bar to reach it.
Built the brands. Made the records.
Tarek Majdalani has spent twenty years on both sides of the music business in MENA.
Inside the building, he ran the strategy rooms and built the marketing engines that shaped the modern Arab music industry — as Marketing Director MENA for Warner Music Group, Head of Digital & Marketing at MBC Group, Head of A&R at the Sony Music × Anghami joint venture (Vibe Music Arabia), and the person who launched Saudi Arabia's first English commercial radio station. 200+ campaigns. Coldplay's Moon Music in the desert with Spotify. Ed Sheeran's Play moment with Anghami. The F1 movie soundtrack across the region.
Outside the building, he made the records. Chart-topping commercial music for top-tier Arab artists, 150 million YouTube views on the work, and internationally charted electronic music. Music and sound design for regional and global brands including L'Oréal and McDonald's. Live shows featuring Hussain Al Jasmi, Sherine, Elissa, Pitbull and Mika.
Two careers, one chair. That's the place he works from now.
Two Five One — named after the ii–V–I chord progression, the resolution at the heart of most popular music — is the consultancy he founded to do that work for other people: advising artists, labels, brands and cultural institutions across MENA. Beirut-born, Dubai-based, trilingual.
Questions, answered.
What does Two Five One do?
Two Five One is a music agency based in Dubai. It offers artist management, artist development, music marketing and releases, consulting, and a TikTok Live creator vertical for artists, labels and brands across MENA and beyond.
Where is Two Five One based?
Two Five One is based in Meydan, Dubai, in the United Arab Emirates, and works with clients across the MENA region and internationally.
Who founded Two Five One?
Two Five One was founded by Tarek Majdalani, a music executive and producer with twenty years across Warner Music Group, MBC Group and the Sony Music × Anghami joint venture (Vibe Music Arabia).
Is Two Five One an official TikTok partner agency?
Yes. Two Five One is an Official TikTok Partner Agency for MENA, running a coaching and revenue-share program for music creators on TikTok Live.
What does the name Two Five One mean?
The name comes from the ii–V–I chord progression, the resolution at the heart of most popular music.
Is 251 the same as Two Five One?
Yes. Two Five One is often written as “251” — both refer to the same Dubai-based music agency founded by Tarek Majdalani.
What is a TikTok Partner Agency?
A TikTok Partner Agency is a company officially authorised by TikTok to recruit, coach and support creators on the platform. Two Five One is an Official TikTok Partner Agency for MENA, focused on music creators going Live.
How do I work with Two Five One?
Email info@twofiveone.me for artist, label or brand enquiries, or creators@twofiveone.me to apply to the TikTok Live creator program. Two Five One is based in Dubai and works across MENA and internationally.
Let's talk.
Whether you're an artist looking for a home or a brand looking for the right talent, the conversation starts the same way — tell us what you're building.